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New image celebrates five years

Cyber specialist Emergence Insurance is celebrating its fifth year in business with a new image.

Emergence has progressed from a start up in 2015 to a fully fledged underwriting agency.

CEO and founder Troy Filipcevic says Emergence was launched to write a range of emerging risks but, three years ago, decided to focus on just one risk – cyber – and do it exceptionally well.

“Being single minded about cyber has enabled Emergence to grow from a one-man band to a major agency with a network of five offices across the nation in just five years. We’ve progressed into an award-winning agency that’s a leader in its field,” Troy said.

The new logo highlights the name Emergence as a strong, stand-alone image; it is no longer emerging above a horizon.

The redesigned logo is accompanied by a change in the corporate mindset and a revamped website.

“When we began, we just took things step by step; we were entrepreneurs fighting for survival. Cyber insurance was an embryonic market and we had to educate brokers about the need for cyber cover and build trust with our broker network,” Troy said.

“Today we’ve proved ourselves, brokers have confidence in our proposition, we’ve stamped our place in the market, and won awards for our products.”

But Emergence is not resting on its laurels. “We’re a cyber explorer, we’re going to keep pushing the boundaries. We’ve just released a new policy wording that provides greater cyber protection through broader coverage and higher limits. No other cyber underwriter has had four policy wording upgrades in as many years,” Troy said.

Emergence’s brand redevelopment includes fingerprint imagery. “That demonstrates the importance of our team; everyone has their fingerprints on the organisation.

“Emergence is no longer just me, it’s the people we have brought in to enhance the business and ensure the company provides solutions for our broker partners and their clients,” Troy said.

All Emergence team members are experts in their field. Troy loves that a broker can pick up the phone and talk to anyone at Emergence and get expert advice immediately. “We’re a business that supports businesses, it’s at the heart of what we do.”

Emergence must keep evolving because it can’t stand still. “Cyber criminals are constantly inventing new ways to hack and we need to keep exploring new solutions for brokers and their clients,” Troy said.

Emergence has developed a set of non-traditional corporate values, one of which is ‘We’re not finished yet’.

“We’re on a journey to provide long-term support with sustainable insurance in good times and bad for brokers and their clients,” Troy said. “We’re ready to move forward and keep pushing beyond the boundaries to be the best we can.”

Emergence’s broker education program will remain a primary focus. The webinars, launched two years ago, will be complemented with new initiatives, including innovative developments launched over the next six months.

Emergence’s upgraded online portal enables brokers to bind risks for businesses with up to $75 million turnover and offer policy limits up to $10 million and $250,000 limits for social engineering. Higher turnover businesses and limits are reviewed by Emergence underwriters.

Emergence is a pioneer of cyber cover in Australia and provides protection for SMEs through to ASX-listed entities.

Emergence was judged the 2019 Insurance Business magazine Underwriting Agency of the Year and a finalist in the same category at the 2019 ANZIIF-Asia Insurance Review awards.

To access the broker portal to obtain Emergence cyber quotations for your clients, email

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